چگونگی کاربست نظریه رفتار برنامه‌ریزی شده در تبیین الگوی مصرف آب خانگی: نقد و بررسی مقاله "مقایسه عوامل روانشناختی مؤثر بر رفتارهای صرفه‌جویی و رفتارهای افزایش بهره‌وری آب خانگی؛ مورد مطالعه شهر تهران"

نوع مقاله : بحث و مناظره

نویسنده

استادیار گروه توسعه روستایی، دانشکده کشاورزی، دانشگاه صنعتی اصفهان، اصفهان، ایران.

چکیده

مدیریت عرضه‌محور به تنهایی جوابگوی امنیت آبی شهرها در آینده نخواهد بود. بنابراین، راهبرد مدیریت تقاضا مبتنی بر شناخت الگوی مصرفی و تغییر رفتار مصرف‌کنندگان آب مورد تأکید قرار گرفته است. هدف این نوشتار، پررنگ نمودن اهمیت مطالعات مدیریت تقاضای آب خانگی و بررسی و نقد مقاله چاپ شده در مجله تحقیقات منابع آب ایران با عنوان "مقایسه عوامل روانشناختی مؤثر بر رفتارهای صرفه‌جویی و رفتارهای افزایش بهره‌وری آب خانگی؛ مورد مطالعه شهر تهران" است. در این نوشتار، میزان اثربخشی استفاده از مدل رفتار برنامه­ریزی شده در تبیین رفتار مصرفی مورد تردید قرار می­گیرد و دلیل دستیابی به چنین نتایجی در این مقاله مورد کنکاش قرار می­گیرد. این بررسی نشان می­دهد که در مطالعات مدیریت تقاضای آب خانگی بایستی اثر انواع اقدامات صرفه­جویانه و عوامل تعیین‌کننده بر مصرف واقعی مبتنی بر اندازه­گیری حجمی مصرف مورد ارزیابی قرار گیرد و استفاده از الگوی مصرف مبتنی بر خوداظهاری چندان اعتباری ندارد. مدل رفتار برنامه‎ریزی شده بیشتر قابلیت کاربرد در بررسی پذیرش و استفاده از رفتارهای مرتبط با بهبود کارآیی مصرف آب نظیر استفاده از تجهیزات کاهنده را دارا می­باشد. همچنین، پس از شناخت الگوی پذیرش- اثر انواع اقدامات صرفه­جویانه، طراحی برنامه‌های اقدام اختصاصی برای پذیرش رفتارهای کاهنده مؤثرتر از اهمیت بسزایی برخوردار است.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

How to Apply the Theory of Planned Behavior in Explaining the Pattern of Domestic Water Consumption: Comment on the paper; “Comparison of Psychological Factors Affecting the Residential Water Curtailment Behaviors and Water-Efficiency Behaviors; Case Study of Tehran, Iran”

نویسنده [English]

  • Ali Yousefi
Assistant Professor, Department of Rural Development, College of Agriculture, Isfahan University of Technology, Isfahan 8415683111, Iran.
چکیده [English]

Supply-oriented water management alone cannot support the future water security of cities. Therefore, the demand management strategy based on understanding the household water consumption patterns and changing the behavior of water users has emphasized. The purpose of this paper is to highlight the importance of domestic water demand management research and review and critique the results of the article published in Iran- Water Resources Research Journal entitled "Comparison of psychological factors affecting the residential water curtailment behaviors and water-efficiency behaviors; case study of Tehran, Iran." In this paper, the effectiveness of using the theory of planned behavior (TPB) model in explaining water consumption behavior is questioned, and the reason for achieving such results is dug deeper. Concisely, the behavior variable in the studies of domestic water demand management should be measured on actual water consumption via volumetric metering, and use of self-reported consumption pattern can lead to invalid results. The TPB model is more reliable in determining the adoption of water efficiency behaviors like installing water-saving devices. Besides, understanding the impact-likelihood of potential water conservation behaviors, designing specific action plans to adopt more effective conservation behaviors are of paramount importance.
 

کلیدواژه‌ها [English]

  • Demand Management
  • Curtailment Behavior
  • Water Efficiency Behavior
  • Volumetric Metering
  • Intention-Behavior Gap

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